What does O2O mean?

O2O in finance refers to "online-to-offline," which describes a business strategy that integrates digital and physical channels to provide a seamless customer experience. This approach combines online marketing and sales with offline customer engagement, such as in-store visits or offline services. O2O strategies aim to bridge the gap between online and offline experiences, leveraging the convenience of digital platforms while also offering the personal touch and immediacy of physical interactions. In the finance industry, O2O strategies may involve online banking services, digital payments, and mobile apps that connect with physical bank branches or customer service centers. This approach allows financial institutions to meet the evolving needs of customers who expect a seamless and integrated experience across both digital and physical channels.